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July
2014
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Get into the Danger Zone

They Can See Right Through You


Searching online reviews has become a critical step in the decision-making process for consumers. A 2013 study by Bright Local indicates that 79 percent of consumers trust online reviews as much as they trust personalized recommendations from friends.
 
Users have come to rely on online reviews to buy everything from books to automobiles to financial planning services.

So it was only a matter of time before online reviews became a critical step in the job-search process. Employer review websites like Glassdoor and Indeed have surged in popularity over the last several years. People use these websites to "peek into" life at different organizations, to get a better understanding of what it's like to work there. They look up salary ranges, employee satisfaction levels, management style, career growth opportunities, and more before they even apply for open positions.

So what does this mean for hiring managers? How do sites like Glassdoor and Indeed affect your ability to fill open positions, and how can you use your profiles to help you attract and retain strong candidates?

Taking control of your Indeed and Glassdoor profiles is one way to manage your online employment reputation. Anybody can register for a free user profile, so it can be difficult to control what potentially disgruntled employees post about your organization. But if you maintain your company listing, you can get a handle on your profile and help manage your employment brand.

Claiming a company listing on Indeed and Glassdoor is free for both websites.

What are Indeed and Glassdoor?

Glassdoor is often referred to as the Yelp of job searching. Just as consumers use Yelp to investigate restaurants and businesses, job seekers use Glassdoor to investigate potential employers. The site receives around seven million unique U.S.-based visitors a month (with another million visits to the mobile site). Daily views can often top over one million a day.

Job seekers can view salary ranges posted by former and current employees, as well as detailed company reviews, and advice on what to expect from the interview process. They can also see current job openings and research the organization's key management staff.

Indeed is a little bit different. It is an aggregator that allows job seekers to search almost all online job postings from one platform -- it's the Google of job searches. The site gets around five million unique U.S.-based visitors per month and can get upwards of two million page views per month.

As job seekers utilize the primary search function, they can see a star rating next to each company's name based upon the total number of online employee reviews. They can also see company photos, all current job postings, and have access to a Q&A forum.
 
 

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