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You can just:
- Copy a job description.
- Throw it up on a couple of job boards.
- And then hope for the best.
But nobody's going to apply to that job.
If you want to consistently recruit great people, here are six ways to write postings that really stand out -- and attract better applicants, every time:
1. Think Strategically
Instead of defaulting to big job boards:
- Test less-trafficked places that make sense for your audience:
- niche-specific sites
- job boards on professional association websites
-LinkedIn group postings
- Approach each job with fresh eyes. A strategy for IT jobs might not work for accounting roles. Show up where your audience is.
2. Sell the Job
Postings that are short, vague or simply rehash the job description are a waste -- even if posted in the right place.
Make sure your posting is a real talent magnet -- and sells the job. Include info about:
- company culture
- what the employee will accomplish in the 1st year
- benefits (tangible and intangible)
- why your company is a great place to work
3. Tell Candidates What's in It for Them
Instead of focusing solely on your needs, address the following:
- How can the job enhance their careers?
- What's the potential for advancement?
- Why are you an employer of choice?
- What are the personal benefits (e.g., flexibility and work/life satisfaction)?
4. Make it Searchable
- Think like a job seeker. What keywords would you type into a search bar?
- Browse competitors' postings to see the keywords they use.
- Look for patterns to choose relevant phrases for your ads.
5. Choose the Right Length
- Applicants are most likely to apply to job posts with 2,000 to 10,000 characters.
- Postings that are too short can raise questions in a candidate’s mind.
- Postings that are too long can be overwhelming.
- Be as concise as possible while still covering your bases.
6. Include a Specific Instruction
Weed out resume-spammers by asking candidates to include a specific word in their email subject line.
This strategy allows detail-oriented, serious job seekers to instantly rise to the top of your pile.
Work With a Recruiting "Ringer"
Attract higher-quality candidates, faster and more cost-effectively. Contact CornerStone Staffing today!
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