Change is inevitable.
Will your business cause it -- or play catch-up?
Take the lead.
Revolutionize your industry with these disruptive (and highly profitable) practices:
Rethink your aversion to disruption.
What happens when a seedling first peeks out of the soil?
To the soil, it's a disruption. To the seedling, it's the start of life. When you spot disruption, look for growth hidden there too.
Focus on the customer's problem, not your own.
Ask, "What problem are we trying to solve for the customer? How can we do it more efficiently?" Then, seek answers in daily disruptions.
Rework existing trends for your needs.
Social media marketing and recruiting have revolutionized business in the first part of this decade. Mobile recruiting has made headlines in recent years.
Piggyback on successful methods in ways that strengthen your brand and culture.
Provide on-demand results.
Is waiting for something the norm in your industry?
Find a way to provide it with no wait, and you've become a game-changer -- without rewriting your entire business model.
Simplicity sells.
Businesses like Amazon, Warby Parker and Airbnb disrupted their respective industries because they made the customer experience simple.
Find ways to create a sense of luxury in a streamlined experience.
Sell customer service.
If your business is like most, you're not the only ones offering your product or service. But you can be first in your field to make the customer experience your primary product.
Added bonus: you'll build an internal culture of service and caring, too.
Make it cheap (or free).
Some of the biggest disruptors in recent years haven't cost their users a dime: Facebook, Twitter, Skype...
Radically cut the price of a product or service -- or offer it for free -- to make yourself indispensable.
Delete.
What can you remove from a product or service to make it easier, quicker or simply better?
Sometimes, the best disruptions are things you take away, not things you add.
Get radically honest.
Customers have learned to expect spin from every company they encounter.
What if yours was the one they could trust to tell the truth, plain and simple, every time?
Hire misfits whose passion is learning.
The awkward kid in your eighth-grade math class may have grown up to be an awkward adult -- but that passion for learning that made them a "nerd" then can revolutionize your business now.
Hire pessimists.
True innovators have a "glass is half empty -- and leaking" mindset.
Instead of being satisfied with your business' status quo, they ferret out hidden problems. Anticipate threats and obsolescence. And dream up disruptive replacements for your products or services before the competition.
Upend your staffing practices.
A staffing partner can help support innovation -- and profitability -- by finding the innovative disruptors you need to lead the charge into change.
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