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Dear Reader,
Where are all the good job candidates? The answer may be "Wherever you're not looking," because a recent survey revealed that only a small percentage of the full-time workforce is actively seeking a new position. And that small percentage is getting all the attention, leaving the rest of the market wide open to those who know how to access it.
To achieve quality hires, the rules of the game have changed. In this month's 60 Second Solution, we'll share five strategies that will increase your staffing and recruiting success in the coming year.
If you'd like to discuss these strategies further, don't hesitate to get in touch!
Regards,
CornerStone Staffing
CornerStone Staffing
The CornerStone Staffing Blog
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It's Not Always About the Money
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Recruiting Strategies that Target Hidden Employees
It's time to rethink your hiring strategies. Why?
In a survey conducted by LinkedIn and ERE.net in late 2010, they discovered:
- 22 percent of the full-time workforce was not interested in a new job
- 44 percent were open to considering something if contacted by a recruiter
- 16 percent were discreetly looking, only by networking with former associates
- Only 18 percent were actively looking
Most companies, even those using social media and Web 2.0 techniques, are only reaching that 18 percent of active job seekers. Even if you ignore the 22 percent who plan to keep their jobs, this leaves 60 percent of the workforce untapped.
So How Can You Go After that 60 Percent?
Here are five great strategies to help you recruit more effectively in 2012 and determine your direction in the upcoming quest for the best talent.
1) Have a "big brass brand." Be loud and attract attention through the latest and most prominent media outlets available; job boards, Facebook, Google +, large data bases, etc. Your staffing firm can connect the dots to ensure a media campaign is optimized to attract the 44 percent above on your behalf. They are experts at searching for and attracting that 44 percent of the workforce.
2) Be first. There are always countless good sourcing ideas being developed, and early adopters have an edge. But each new technology has a limited life span and becomes less effective as everyone starts using it. It's hard to be first all the time for everything--this is where a leading-edge staffing firm can help.
3) Be the best. Whatever you do, be better than the competition. As long as you are, you'll stay ahead of the pack, even using older approaches. For example, compelling ads on job boards are effective if everyone else's are boring. Don't have time? Allow your staffing partner to take this job off your hands.
4) Hire the best recruiters you can, with great training and great processes. This way, each recruiter has the same approach and a common set of best practices. Again, a staffing company with a measurable, proven approach to recruiting can take on this function for you.
5) Use compelling targeted advertising. Whether you're focusing on active or passive candidates, the ability to stand out with creative messages (postings, emails, tweets) is crucial to attracting the best talent. Put your hope in the hands of your staffing partner. They know where to find your target market, and how to appeal to them. They have been known to send your jobs viral, meaning your jobs get forwarded to friends and connections.
The Bottom Line
As the battle for hiring supremacy accelerates, a shift in recruiting strategy is essential. Part of this means realigning resources toward approaching passive candidates, and part of this requires great recruiters using sophisticated techniques and fully engaged management. If you don't have the time or resources to put these techniques into place, consider putting the expertise of your staffing agency to work for you.
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